Content Strategy
Large-scale redesigns …
UALR.edu has stood the test of time. Designed in-house in 2014, this site has not undergone significant site changes since then, thanks to research-heavy future-proofing, WordPress adaptability, and training.
… built with the future in mind.
So has littlerock.gov. Created in 2016, site changes since then have been minimal thanks to a strategy that ensured content was supported by a sustainable framework.
Leveraging a Brand with Video
Producer for all of the recruitment
and mission-centric videos shown below.
Annual Reports
Among the annual reports I have helped provide written content for, the 2017 Little Rock Zoo Annual Report included my cover photograph and my design.
Leveraging a Brand with Video
Internal Training Guides
Used to enhance and reinforce the in-person training experience.