Content Strategy

Large-scale redesigns …

UALR.edu has stood the test of time. Designed in-house in 2014, this site has not undergone significant site changes since then, thanks to research-heavy future-proofing, WordPress adaptability, and training.

young black man sits in a classroom with a big smile on his face.

… built with the future in mind.

So has littlerock.gov. Created in 2016, site changes since then have been minimal thanks to a strategy that ensured content was supported by a sustainable framework.

three people gather to bless a donation of food follow the tornadoes in Little Rock.

Leveraging a Brand with Video

Producer for all of the recruitment
and mission-centric videos shown below.

Annual Reports

Among the annual reports I have helped provide written content for, the 2017 Little Rock Zoo Annual Report included my cover photograph and my design.

Leveraging a Brand with Video

Internal Training Guides

Used to enhance and reinforce the in-person training experience.