Amplifying the story

Sharing the research story of the University of Memphis was to deliver ready-to-publish content and photo/video assets to enhance the university’s Carnegie R1 status while engaging with key stakeholders in the Mid-South region. Over an 18-month span, 100 press releases were written and distributed, resulting in pitches that garnered a 100% YOY uptick in media coverage and leading to three Memphis Business Journal cover stories , two Behind the Headlines appearances, three content partnerships with news outelts, and multiple front-page articles in The Commercial Appeal.

Love Not Lost: Two Childhood Cancer Survivors Marry at St. Jude

Featured story in New York Times Sunday Style Section on September 9, 2018.

Wrote the pitch that wound up on the desk of a NYT style editor. Connected the writers with the bride and groom ahead of and on the wedding day. Coordinated all in-person interviews and assembled media kit that was then distributed to other media outlets.

Subsequent articles and broadcast features appeared in PEOPLE magazine, the TODAY Show, Good Morning America, and Humankind, among other national and international media. Coordinated the remote media interviews for these as well.

Marker credits St. Jude founder Danny Thomas' role in restoring Beale Street's iconic name

1A story in The Commercial Appeal on September 10, 2020.

Pitched story idea to John Beifuss, gathered background details for story, and coordinated with Marlo Thomas’ team for her approval quote.

Chip Gaines haircut strategy & story, August 2021

Working with cross-functional teams at Magnolia and ALSAC, developed the strategy and timeline for the haircut surprise reveal for St. Jude that appeared in PEOPLE, among other outlets.

Connecting with influencers

Part of my role at ALSAC was coordinating a St. Jude visit and interviews for influencers during Childhood Cancer Awareness Month. Six influencers from around the country visited St. Jude over the summer of 2018 to capture and create content. The results on social media not only reached but exceeded expectations, setting the stage for future engagements.

St. Jude Inspire influencer stories

California teen nears $500K raised for St. Jude in soccer challenge

Songwriters come bearing gifts by baring their souls for St. Jude

Coco Quinn and JD McCrary hit all the right chords with cover for St. Jude